Design solutions through research & strategy

I am a User Experience Designer. I Design simple and easy to use products based on users needs, research and business objectives.

My work is to help companies to solve their design problems to arrive to succesful solutions and achieve their strategical objectives

RECENT PROJECTS

HP WallArt Suite

As Customer Experience lead for HP WallArt Suite, I am the responsible of the full UX redesign of the platform with the objective of growing the number of users and make the Apps easier to use.

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Planzone UX redesign

Full User Experience redesign for Planzone, a task and project management webApp for business.

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UX research for Bimbo int.

UX research & analisis of Bimbo international webpages and company situation on the market. It was focused to find the insights and create a new UX strategy for Bimbo, to create the new Bimbo experience.

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Multy-User Cross-channel UX strategy

Multi-user Cross-channel UX strategy for Camper. First I defined the action lines into the different sale channels and brand to drive prospective clients to specific funnels. 

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CUSTOMERS I HAVE WORKED WITH

UNDERSTANDING THE UX PROCESS

Strategy

Understanding goals and objectives to acomplish buiness needs

Keywords: Requirements, objectives, prioritization, insights.

Research

Discovering users and projects needs helps me arrive to the right solution

Keywords: User research, interviews, shadowing, ethnographic research.

Design

Displaying the right elements with the right order in the right moment.

Keywords: Information architecture, usability, Interaction design, sketching, prototyping.

WANT TO TALK?

 

Drop me some lines to 
hello (at) landermuruaga.com

Send me a twitt
@eeeh

Check my Linkedin profile 
https://es.linkedin.com/in/landermuruaga