Deep research on international food market

Bimbo international needed to analyze and understand the complex relation between the company, the users and the diferent international webpages of each country to create a strong and consistent strategy through all of them. 

I researched and analizad the di!erent market segments focusing on various UX aspects as products, user relationship, added value and aspects from companies around the food market.

Keywords: UX research, competitive analysis, market analysis, heuristic analysis.


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